The Gloss Reader

•     40% of our readers are  more likely to have bought/sought information after seeing something in The Gloss
•     69,900 GLOSS Readers are in full-time employment
•     Full time employed women readers of THE GLOSS have an average pre-tax family income of €60,423 compared to the average irish full-time employed females €52,413
•     38% own their home outright and 126,000 are mortgage-free
•     85,000 like to keep up with the latest fashion
•     162,000 agree it’s important to be well dressed
•     150% more likely on average  to own an Omega, Swatch, Longines or CK watch; 30,000 readers
•     98% more likely on average to own a Rolex
•     Compared to all Irish adults (with at least one car in the household), Gloss readers spent more on their last purchased main car; almost 20% more
•     33%  more likely to have purchased jewellery on line
•     15% more likely to regularly buy clothing/footwear on line

source: TGI ROI 2011